The EV Market Shift We Saw in 2025 — And What It Means Going Forward

In 2025, electric vehicles stopped being a niche, high-end experiment and started looking a lot more like “normal cars” in terms of price and choice. Battery costs dropped, more mainstream brands launched compact and mid-size EVs, and the used EV market finally started to feel like a real segment rather than a curiosity. This recap looks at what actually changed in 2025, which models and vehicle types benefited most, and what it all means if you’re thinking about buying or selling a car in the next few years.

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TL;DR: What Really Changed in 2025

  • Battery prices dropped sharply. Global average battery pack prices fell by more than 25% between 2023 and 2024, which fed directly into lower EV manufacturing costs and more competitive sticker prices.IEA
  • More affordable EVs hit the market. Automakers rolled out compact crossovers and sedans at or below the mid-$30,000 range, and made it clear that the next big fight will be EVs under $30k.MotorTrend
  • The used EV market matured fast. Lease returns and price drops created a wave of newer used EVs, often cheaper than comparable gas cars, giving shoppers more options and forcing dealers to adjust.Recurrent

1. How Battery Costs Set the Stage for Cheaper EVs

If 2025 felt like a turning point for EV pricing, it’s because the groundwork was laid in 2023–2024. Battery packs are the single most expensive part of an electric vehicle, so any big change there shows up in what buyers pay at the dealership.

According to the Global EV Outlook 2025 from the International Energy Agency (IEA), the global average battery pack price fell by more than 25% between 2023 and 2024, despite average battery sizes growing slightly over the same period.IEA That drop translated into lower manufacturing costs and gave automakers room to either introduce cheaper trims or cut prices on existing models.

BloombergNEF’s 2024 battery price survey told a similar story: lithium-ion battery pack prices fell about 20% year-over-year to around $115 per kWh, the biggest drop since 2017, driven by lower raw material prices, manufacturing overcapacity and wider use of lower-cost chemistries like LFP (lithium iron phosphate).BloombergNEF In simple terms: when it’s cheaper to build batteries, it’s easier to build EVs that don’t scare buyers away on price.

Real-world takeaway: Big drops in battery costs didn’t just help automakers — they opened the door for more EVs with prices and monthly payments that looked familiar to everyday compact SUV and sedan shoppers.

2. 2025: When EVs Started to Look More “Normal” on the Price Sheet

You can really see the affordability shift by looking at the kinds of EVs being launched and updated in the 2025 model year.

Car and Driver’s list of the most affordable EVs highlights a mix of compact crossovers and sedans, including models like the 2025 Hyundai Kona Electric, 2025 Chevrolet Equinox EV, Toyota bZ4X, Kia Niro EV and others — many of them positioned in the mid-$30,000s or lower before any local incentives.Car and Driver These aren’t futuristic halo cars; they’re practical, family-friendly vehicles in body styles Americans already like.

On the strategic side, Honda’s CEO put it plainly in 2025: the next big battleground in North America will be EVs under $35,000, with a special focus on models below $30,000.MotorTrend That comment lines up with what we saw from multiple brands:

  • Legacy compact nameplates turning electric (like the Nissan Leaf’s next generation and GM’s return of the Chevrolet Bolt) explicitly targeting sub-$30k price points in the coming years.Business Insider, Wall Street Journal
  • More mid-tier crossovers (like the Equinox EV) positioned as mainstream family cars rather than tech toys.
  • Brands quietly adjusting trims and pricing to hit monthly payment targets that feel familiar to buyers used to compact SUVs and sedans.

By mid-2025, BloombergNEF’s Electric Vehicle Outlook estimated that EVs were on track to represent roughly one in four new cars sold globally, but emphasized that adoption was fastest in markets where lower-priced models were widely available and charging infrastructure was relatively mature.BloombergNEF Affordability didn’t solve every problem — but it clearly moved the needle.

To put the shift into context, here’s a simple side-by-side look at how a typical gas car compared with a typical 2025 EV for everyday shoppers:

FactorTypical Gas CarTypical 2025 EV
Fuel / Energy costHigher, varies with gas pricesLower per mile in most regions
MaintenanceMore moving parts, fluid changesFewer moving parts, less routine service
Upfront priceWide range, often lowerClosing the gap; more options under ~$35k
Model choiceAlmost every segment, every brandGrowing fast in compact SUVs and sedans

3. The Makes, Models and Vehicle Types That Benefited Most

Compact Crossovers and Small SUVs

The sweet spot for many buyers in 2025 remained the compact crossover: vehicles roughly in the same size class as a Toyota RAV4 or Honda CR-V. EV equivalents like the Hyundai Kona Electric, Kia Niro EV, Chevrolet Equinox EV, Subaru Solterra and Ford Mustang Mach-E show up repeatedly on “most affordable EV” lists while offering usable range and everyday practicality.Car and Driver

From a shopper’s point of view, this matters because these are the same body styles they were already considering in gas form. Instead of forcing a jump to a tiny city car or a very expensive luxury EV, buyers in 2025 could often cross-shop an electric version of the kind of vehicle they already liked.

Value-Focused Sedans and Hatchbacks

On the car side, the Nissan Leaf’s next generation and similar compact EVs showed that sub-$30k pricing with 300-mile-class range is no longer a fantasy headline but an actual product direction.Business Insider When buyers see that kind of range and price in the same spec sheet, EVs start to feel less like a compromise and more like a reasonable alternative to a gas Civic, Corolla or Jetta.

Luxury Brands: Less About Sticker Shock, More About Value Per Dollar

At the higher end, brands like Mercedes-Benz, BMW, Audi and Cadillac continued to lean into electric SUVs and crossovers. While these vehicles didn’t suddenly become “cheap,” 2025 pricing trends and growing competition meant some models saw meaningful discounts, lease deals or improved standard equipment. Buyers with larger budgets found they could get more range, tech and performance per dollar than just a few years earlier, particularly on slightly used examples.

4. The Used EV Market Finally Started to Feel Real

Perhaps the biggest “real world” change in 2025 showed up on the used side of the market. More EVs coming off lease, more trade-ins, and more price cuts on new models combined to create a used EV segment that suddenly felt stocked rather than sparse.

Recurrent, a firm that tracks EV performance and pricing, reported that U.S. used EV sales in 2024 were up more than 60% versus 2023, and projected more than one million EV lease returns hitting the used market over the two years that followed.Recurrent Their 2025 market update noted that both new and used EVs hit record sales in Q3 2025, aided by buyers rushing to purchase before federal tax credits expired.Recurrent

Real-world takeaway: For the first time, many shoppers could walk onto a lot or browse online and see multiple used EV options, compare trims and colors, and treat them like normal used cars instead of rare one-offs.

MotorTrend highlighted another important detail: the used EV market skews younger than the used gas market. Roughly 45% of used EV listings were from model years 2023–2025, meaning shoppers could often buy a relatively new EV for less money than a similarly new gas vehicle.MotorTrend For everyday drivers, that combination of newer tech, lower running costs and lower upfront price made used EVs a much more compelling option than they were just a few years ago.

What This Meant if You Wanted to Sell Your Car

For anyone thinking “maybe it’s time to sell my car,” the 2025 EV shift had two key implications:

  • Gas vehicles had to compete harder. As more affordable EVs and newer used EVs hit the market, older gas cars faced more competition — especially if they were thirsty on fuel or lacked modern safety and infotainment tech.
  • Recent EVs could be easier to move than before. With more shoppers actively hunting for EVs (and a better understanding of range, charging and battery health), late-model EVs in good condition often attracted more serious interest than they did in the early days of the segment.

Real-world takeaway for sellers: If you owned a newer EV or a fuel-efficient hybrid, 2025 was one of the first years where demand on the used side really started to catch up with the hype — while older, inefficient gas vehicles had to work harder to justify their price.

Companies that specialize in buying cars, like webuyanycar.com, had to adapt quickly to this reality — building up expertise in valuing EVs and hybrids alongside traditional gas vehicles, and helping sellers navigate a market where powertrain choice matters more than ever.

5. What 2025’s Shift Means Going Forward

Looking ahead, most experts agree on a few core points:

  • EVs are likely to keep getting cheaper to build. If battery prices continue to trend down, and manufacturing scale keeps improving, more brands will be able to profitably sell EVs in the $25k–$35k range rather than relying on high-end models.
  • Charging and infrastructure will be the next big constraint. Affordability doesn’t matter much if you can’t conveniently charge. Regions that invest in reliable, accessible charging are likely to see faster adoption.
  • The used market will keep getting more interesting. As higher volumes of EVs flow through their first ownership cycle, the second-hand market should offer even more choice in body styles, ranges and price points.

For buyers, that means EVs are increasingly worth a serious look even if you’ve always driven gas. For sellers, it means paying attention to how quickly the market is shifting — especially around model years, battery health and the appetite for used EVs and fuel-efficient hybrids.

Whether you drive an EV, a hybrid, or a conventional gas car, the main takeaway from 2025 is simple: the gap between “electric” and “normal” is shrinking. As affordability improves and the used market matures, EVs are becoming just another part of everyday car shopping — and that’s a big shift from where things stood only a few years ago.

FAQ

Did 2025 really make EVs affordable for the average buyer?

“Affordable” will always depend on income and local incentives, but 2025 clearly pushed things in the right direction. Battery costs fell sharply, more models appeared in the mid-$30k range or below, and brands publicly committed to competing under the $30k mark.IEA, MotorTrend

How does this shift affect the value of used gas cars?

As EVs become more competitive on price, older gas vehicles that are inefficient, high-mileage or lacking modern safety/tech features may face more downward pressure on value. Fuel-efficient gas cars and hybrids, on the other hand, may hold up better because they still appeal to buyers who aren’t ready for a full EV.

Is it a good time to sell an EV or hybrid?

In many markets, yes. Awareness of EVs is higher, charging is improving, and used EV shoppers have more realistic expectations about range and battery life. If your EV or hybrid is relatively new and well-maintained, it may attract more interest than it would have a few years ago — but local incentives, fuel prices and tax policy can still move the needle.

What should I watch if I’m thinking about buying an EV after 2025?

Key factors include total cost of ownership (purchase price, electricity vs gas, maintenance), local charging infrastructure, battery warranty terms and expected resale value. It’s also worth comparing newer affordable models with lightly used EVs — the 2025 market shift means there may be strong deals in both categories.

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